We were perusing the Quantcast top sites list yesterday, and pulled out the top video sites on that list (interestingly, all are “Quantified” except YouTube):
YouTube — #4
Hulu – #38
DailyMotion — #93
Vimeo — #228
Justin.tv — #253
Vodpod.com — #320
So, among video sites on the web, Vodpod is now arguably the sixth most trafficked. Why are we growing?
I think, in the end, it’s because we do something slightly different from other video sites. Like YouTube, DailyMotion and Vimeo, we’re people-powered. Unlike those sites, we let people aggregate their favorite videos from anywhere on the web rather than upload their videos to us.
For example, someone like Talking Points Memo can build a collection on Vodpod that includes videos they make and host on blip.tv or YouTube, along with videos they find and think relevant from sites such as MSNBC, the Daily Show, and others. An even more extreme example: TechCrunch has aggregated videos from over 100 different video sites in their collection (which in turn powers their VodSpot at video.techcrunch.com).
Now that there are literally tens of thousands of sites who offer video with embed codes, we solve a real problem, and make it a lot easier to keep all your favorite videos in one place. Offering publishing tools — our widgets, VodSpot, our API — provide a purely practical reason to keep your collection at Vodpod.
And that’s why we’re growing.
Filed under: News
